rows = [
    {'fname': 'Brian', 'lname': 'Jones', 'uid': 1003},
    {'fname': 'David', 'lname': 'Beazley', 'uid': 1002},
    {'fname': 'John', 'lname': 'Cleese', 'uid': 1001},
    {'fname': 'Big', 'lname': 'Jones', 'uid': 1004}
]

from operator import itemgetter
rows_by_name =sorted(rows,key=itemgetter('fname'))
rows_by_uid = sorted(rows,key=itemgetter('uid'))

if __name__ == '__main__':
    print(rows_by_name)
    print(rows_by_uid)
    print(sorted(rows, key=itemgetter('lname','fname')))
    print(sorted(rows,key=lambda x: (x['lname'],x['fname'])))